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Insights for the modern marketer.

Strategy, trends, and playbooks for scaling brand-creator partnerships.

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Creator Programs

KOLs in Marketing: What They Are and Why They Matter

KOL marketing connects brands with credentialed experts to build trust and drive decisions. Learn how to identify, work with, and scale KOL programs seamlessly.

AMT

Mar 23, 2026

Creator Usage Rights Explained: What Brands Need to Know Before Running Ads

Creator usage rights define what brands can legally run as ads. Learn what licenses cost and how AMT automates rights tracking so your campaigns scale cleanly.

AMT

Mar 22, 2026

Performance Marketing Channels: How DTC Brands Evaluate and Scale the Right Acquisition Mix

How DTC brands evaluate and scale the right acquisition mix across performance marketing channels.

AMT

Mar 20, 2026

User-Generated Content: What It Is and Why It Matters for Brands

User-generated content builds trust, drives conversions, and cuts costs. Learn what UGC is, why it works, and how to scale it for your e-commerce brand.

AMT

Mar 19, 2026

Types of Influencers: A Complete Guide to Influencer Categories for Brands

Types of influencers explained: by follower count, niche, and platform. Learn how to choose the right creator mix and drive ROI for your e-commerce brand.

AMT

Mar 19, 2026

Instagram Creator Marketplace: How Brands and Creators Connect for Partnerships

Instagram Creator Marketplace connects brands and creators for partnerships, but for real scale, AI-powered platforms like AMT outperform it every time.

AMT

Mar 19, 2026

Gifts for Influencers: How Brands Use Product Gifting to Build Creator Partnerships

Gifts for influencers build real creator relationships before paid deals. Learn influencer gifting ideas, note examples, and how to scale to 100+ sends.

AMT

Mar 19, 2026

Creator Marketing Automation: How Brands Scale Influencer Campaigns

Learn how creator marketing automation helps DTC and e-commerce brands scale their influencer campaigns without growing headcount or burning out your team.

AMT

Mar 18, 2026

FTC Influencer Guidelines: What Brands Need to Know About Disclosure Requirements

What brands need to know about FTC disclosure requirements for influencer marketing partnerships.

AMT

Mar 16, 2026

Micro Influencers Marketing: Why Brands Are Investing in Smaller Creators

Micro-influencer marketing drives higher engagement at lower cost. Learn how e-commerce brands scale creator campaigns to 100+ with AI-powered automation.

AMT

Mar 16, 2026

Influencer Outreach: How Brands Contact Creators at Scale

Influencer outreach strategies for e-commerce and DTC brands: how to contact creators at scale using personalized email, DMs, and AI-powered automation.

AMT

Mar 16, 2026

Facebook Influencer Marketing: How Brands Partner with Creators on Facebook

Facebook influencer marketing reaches 3B+ monthly users. Learn how e-commerce brands find creators, run campaigns, and scale ROI from creator partnerships.

AMT

Mar 12, 2026

How to Find Content Creators for High-Impact Brand Partnerships

Brand partnerships for content creators — a strategic framework covering how to find, vet, and structure creator partnerships that drive measurable results.

AMT

Mar 10, 2026

TikTok Influencer Campaigns: How Brands Launch and Scale Creator Collaborations

Learn how e-commerce brands plan, launch, and scale TikTok influencer campaigns, from creator discovery to performance tracking, without adding headcount.

AMT

Mar 9, 2026

YouTube Influencer Marketing: The Playbook for Running Creator Programs at Scale

YouTube influencer marketing drives compounding ROI for DTC

AMT