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Vicci Eyewear Boosts Creator Content Volume by 200% While Saving Time and Money
Vicci was already reaping the benefits of creator marketing. However, as the company’s creator program grew, it became increasingly overwhelming for the internal team to handle. Vicci needed a better system for scaling creator marketing efficiently.
CEO Steven Geduld turned to AMT to automate the tedious and time-consuming processes of manual creator management. And that’s when everything started to click. With AMT’s help, Vicci activated an additional 350+ creators who boosted content by over 200%, all while saving the team up to 15 hours per week and dropping CPA by 15%.
This is the success story of how that happened.
Vicci is a luxury eyewear brand based in Miami, FL, known for its high-quality designer frames and custom prescription lenses. It was founded in 2012 on the idea that eyewear could be bold, elegant, and fun. Over the years, Vicci has cemented itself in the North American luxury eyewear market and is well on its way to becoming a global brand.
The company already had an established ambassador program that centered around creator marketing. It was working too. But scaling creator management manually was becoming a problem, particularly in the following areas:
Creator outreach
Vicci relied mainly on direct manual contact to identify, vet, and connect with suitable creators. The UGC team would evaluate creator applications made on Vicci’s website, manually vetting each submission and candidate at a time.
This was time-consuming work that limited Vicci’s creator outreach. The team quickly realized that this was not a sustainable way to grow creator count and content volume.
Follow-ups
After the initial outreach, Vicci’s team would constantly follow up on existing and potential creators. The follow-ups were also done manually, by contacting creators directly. This was necessary to ensure that creators aligned with Vicci’s UGC goals, branding, and expectations, especially during onboarding.
The endless back-and-forth, however, took much of the team’s time. Inevitably, manual follow-ups became increasingly taxing as more and more creators joined the program.
Creator approvals
Vicci’s team would approve creators who met specific criteria. Naturally, they’d pick creators with just the right audience, follower count, and engagement rate. More importantly, the team would approve creators based on their potential as Vicci’s brand advocates.
Again, all this was done manually. Approvals would take time, and there was the lingering risk that unsuitable creators might slip through the cracks.
Content coordination
The UGC team had to coordinate with every active creator on content quality, publishing, scheduling, and licensing across multiple digital channels. They would do this to ensure that each piece of content was authentic, consistent with the brand’s voice, and resonated with Vicci’s target audience.
But doing all this manually meant collaborating closely with every creator and processing a ton of paperwork. This was an overwhelming task for Vicci’s team.
In a nutshell, Vicci was struggling to scale its creator outreach and management efficiently. The manual processes it relied on were cumbersome and limited how far Vicci could take its creator marketing efforts. That’s because as the company’s ambassador program grew, the more time the team spent on creator campaigns, taking precious time and energy away from strategy and growth.
“We were spending too much time manually managing creator outreach, follow-ups, approvals, and content coordination. It became difficult to scale efficiently while maintaining a steady flow of quality UGC for Vicci Eyewear.”
—Vicci Eyewear CEO, Steven Geduld
Vicci teamed up with AMT to create an intelligent creator management engine. The main idea was to automate the mundane, repetitive creator management tasks that bogged down Vicci’s UGC team and marketing growth. Guided by Vicci’s creator goals, requirements, and pain points, AMT’s smart agent got to work.
AMT’s Creator Discovery Agent analyzed social signals across TikTok, Instagram, Facebook, and YouTube in search of content creators matching Vicci’s requirements and preferences. The system double-checked each candidate to ensure they’d be valuable Vicci ambassadors by looking at:
Audience demographics
Follower count
Content quality
Engagement rate
Conversion potential
Once discovered, the creators were automatically vetted on brand safety, tone, persona fit, and content relevance. A shortlist of AI-picked candidates was then surfaced to Vicci’s team for a final review.
This automated creator discovery was an ongoing process. It opened a pipeline for curated, brand-relevant, campaign-ready creators eager to sell for Vicci.
A big part of the solution was automating creator campaigns. After activation, the AI agent made all the necessary follow-ups with creators. It managed deliverables, payments, gifting, usage rights, and content scheduling.
All that happened continuously in the background, without involving Vicci’s team like before. The team basically put creator management on autopilot. That meant that Vicci could now scale creator campaigns without increasing their workload.
Vicci also got a real-time dashboard that monitors campaign performance. In just one glance, Vicci’s team could gauge insightful metrics such as content visibility, engagement rate per post, and ad spend. They could then figure out the best-performing creators and content formats and return on ad spend (ROAS).
These insights are crucial instruments for growth. The team can clearly see what sells and what doesn’t, and can then focus on scaling the creators, content, and strategies that work. Growing not only becomes easier, but also calculated, sustainable, and success-oriented.
Shortly after Vicci started working with AMT’s solution, the results were clear. Automating creator management enabled Vicci to scale fruitful campaigns while saving time and cutting costs at the same time.
Since manual processes were now a thing of the past, scaling content marketing became a breeze. Vicci activated 350+ brand-relevant creators and increased content output by over 200%.
This rapid, AI-powered content and creator growth was only part of the story. The company now only works with top-performing creators and publishes content that truly resonates with its audience. So, the growth is not just about making more content, but running more impactful, widespread campaigns.
Without having to constantly follow up and manage creators, Vicci’s team has more time to work on growing the business. AMT’s solution saves Vicci 10–15 hours every week. This is time that was previously lost to unnecessary manual workflows.
Automation frees the team to focus on more important things, like strategizing business growth and success. That also translates into significant savings in the long run.
Vicci now has unlimited visibility into their creator marketing campaigns. And with the higher content volume, the company has had more creative testing opportunities. That combination has enabled Vicci’s team to fine-tune campaigns in order to maximize impact and returns. And doing so has paid off in a big way.
For starters, Vicci saw its CPA drop by 15% alongside a 2x improvement in creative performance efficiency.
“AMT has allowed us to scale our creator program much more efficiently while keeping the process organized and manageable for our team. It’s also helped us increase the volume of UGC and Meta Partnership Ads we’re able to test.”
—Vicci Eyewear CEO, Steven Geduld
As we’ve seen with Vicci, finding creators is not the biggest problem when growing a creator program. Ensuring impactful content and creator performance at scale is where the real work starts. Sustainable creator growth means consistently sourcing, testing, and managing creator content without overburdening internal teams. And that’s where automation comes to the rescue.
If you’re set on growing your creator marketing program, manual processes simply won’t cut it. Let AI do all the heavy lifting for sustainable and measurable growth.
Get started with AMT and become our next success story.
