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Powering Stars + Honey’s scalable influencer gifting engine
Influencer gifting is often treated as a lightweight brand play, but at scale it becomes an operational and data problem. Stars + Honey had already validated gifting as a viable channel, yet execution complexity limited growth.
Stars + Honey had reached a tipping point with their influencer marketing efforts. Gifting was yielding results, but not enough. Sourcing creators, sending products, tracking posts, and collecting usable content had become a maze of spreadsheets, DMs, and follow-ups. Without a reliable way to identify top-performing creators, scaling felt out of reach.
Stars + Honey needed a predictable, high-volume way to manage, measure, and implement organic and paid creator content.
AMT partnered with Stars + Honey to build and operate an end-to-end gifting engine that generated a content creator pipeline, consistent user-generated content, accurate performance data, and ready-to-use assets for paid amplification.
High-performing content was repurposed in paid campaigns, extending the value of every creator relationship beyond organic reach.
