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Aspen & Arlo turned influencer gifting into a scalable creator engine
Within six months, AMT transformed Aspen & Arlo’s influencer gifting program into a high-performing, data-driven creator engine. Manual processes that slowed growth were automated, generating content, insights, and measurable results.
Aspen & Arlo had a simple promise: thoughtful accessories, beautifully made, built for real life. They wanted more than awareness. They needed creators who could translate the brand aesthetic into authentic, lived-in stories, inspire gifting during peak seasonal moments, produce content that converts, and deliver measurable results.
The small social media team faced a huge workload: sourcing hundreds of creators, managing outreach at scale, coordinating product sends, tracking posts and content, collecting videos for paid campaigns, and timing content for holiday surges.
AMT built a full creator ecosystem. Every step — sourcing, outreach, content tracking, and performance measurement — was automated and strategically managed.
Persona-driven creator selection mapped creators to Aspen & Arlo’s aesthetic: cozy home-aesthetic moms, everyday lifestyle creators, DIY storytellers, and TikTok creators who make everyday moments beautiful.
AMT handled shipping and tracking products, following up with creators, and collecting content and assets for paid campaigns — giving Aspen & Arlo back hours of time every single day.
In six months, Aspen & Arlo unlocked a new growth channel powered by real people telling real stories. The brand now has continuous, authentic creator content, hundreds of ad-ready assets, predictable creator output every month, seasonal content surges timed for gifting season, and actionable insights.
