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How AMT helped Reading.com build a scalable parent-led creator engine
Nine months. Hundreds of creators. Measurable growth.
Within nine months, AMT turned Reading.com’s influencer gifting into a high-performing, data-driven creator engine.
Manual processes that slowed growth were automated to generate content, insights, and measurable results.
Social teams gained more parent-led content, faster insights, and minimal operational friction, enabling Reading.com to focus on strategy, campaign scaling, and driving conversions.
Reading.com helps families teach kids to read with confidence.
The team faced a key challenge: sourcing creative stories from real users — parents.
They needed to answer strategic questions:
Without a system, Reading.com's lean team spent hours sourcing creators, shipping products, tracking posts, collecting assets, and managing usage rights.
Reading.com ’s team couldn’t find a cost-effective solution for implementing an influencer marketing program. Without suitable internal resources, they couldn’t launch and scale the influencer marketing strategy they needed. The workload left the team stretched thin. They needed a system that removed operational friction while producing actionable insights.
AMT built a creator engine combining automation, persona targeting, and continuous performance tracking.
With AMT handling execution, Reading.com’s team could focus on strategy, creative direction, and scaling campaigns — instead of logistics.
The system turned every interaction with a creator into actionable data that informed future campaigns, optimized content, and increased conversions.
AMT mapped creators to the parent personas Reading.com wanted to test:
Each creator was vetted for authenticity, audience trust, and storytelling potential, not just reach.
“Based on an initial creator sample review, AMT has been consistently able to get relevant creators to post authentic-looking content and reviews about Reading.com ” - Sylvain Gauchet, Head of Growth
This approach eliminated guesswork, ensuring every creator partnership delivered insights that shaped content strategy, identified high-performing personas, and revealed formats that drive engagement.
AMT handled all outreach across Instagram and TikTok, highlighting Reading.com’s mission to empower parents and support learning.
The team no longer managed inboxes, negotiated terms, or chased responses. They tested dozens of personas and hundreds of creators at scale without adding internal resources.
Creators received structured briefs to test multiple formats:
“The videos shared by creators not only felt authentic, they also allowed us to find new high-performing hooks and copy.” - Sylvain Gauchet, Head of Growth
This system lets Reading.com discover what resonates most with parents while scaling content volume and speed.
AMT automated shipping, onboarding, and content collection, so Reading.com didn’t need to chase creators, track posts, or manage approvals.
“Working with AMT has been a high-impact low-effort initiative. It's a no-brainer.” - Sylvain Gauchet, Head of Growth
Removing operational friction lets the team focus on strategy, optimize content, and launch campaigns faster.
All posts and assets were fed into a live dashboard, so the team didn’t need to manually track performance.
They monitored results by persona, content type, and format, enabling smarter, faster, data-driven decisions.
AMT collected usage rights, communications, and deal data so Reading.com could deploy winning ads in hours, not weeks.
Top-performing organic content moved seamlessly into paid campaigns, accelerating creative testing and ROI.
AMT analyzed performance across creators, personas, and content types, so Reading.com no longer needed to guess which stories or creators to prioritize.
Testing cycles shortened, campaigns scaled faster, and decisions relied on data rather than assumptions.
In nine months, Reading.com built a repeatable creator engine that delivered measurable impact:
The team no longer needed to guess which creators or content types worked, because insights were clear, repeatable, and actionable. AMT delivered a consistent source of new creator videos, so Reading.com had a consistent funnel of stories to share.
With AMT, the Reading.com team can focus on growth, strategy, and scaling campaigns with confidence.
AMT takes over all manual tasks, from outreach to gifting to asset collection. Parents tell the story. Reading.com drives growth.
Together, they built a high-performing creator ecosystem that blends education, emotion, and performance into measurable impact.
Aspen & Arlo
