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Obvi

How Obvi Rebuilt Its UGC Engine Without Agencies

5–10× cheaper

Cost vs Agencies

10–15 hours/week

Time Saved

1,000+ creators

Scalability

By replacing agency content with automated creator workflows, Obvi reduced UGC costs, increased output, and gave social teams time back to focus on strategy.

The Challenge

Obvi's challenges included agency content budgets limiting volume, creative deliverables misaligned with platform trends, time lost managing external partners, and slow campaign coordination.

The Solution

AMT automated creator sourcing, streamlined content collection with rights management, and enabled cost-effective production through creator-sourced content.

Impact

What once drained time, budget, and internal resources became a predictable engine for user-generated content.