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How AMT helped Noshinku scale ad production by 200% while lowering CPA by 60% — in five weeks
AMT achieved a 200% surge in Noshinku's ad production and reduced CPA by 60% within five weeks. The strategy leveraged influencer content, rapid creative testing, and ROAS-protected TikTok campaigns to boost conversions across Shopify, Target, and Amazon.
Noshinku, a premium hand sanitizer brand, sought to reposition as a modern wellness and lifestyle brand beyond pandemic-era demand. Key objectives included capitalizing on market expansion, building brand awareness across social channels, driving measurable conversions on multiple retail platforms, developing a scalable creator content pipeline, and strengthening trust through influencer marketing.
The brand's sleek packaging and minimalist aesthetic translated effectively to social media. The influencer approach enabled authentic creator-led content generation, repurposing high-performing content into paid ads, building long-term partnerships, and gathering data for refined targeting.
CMO Arie Hefter noted: "We tried to make hand sanitizer sexy, and that was a very tall order."
Three concurrent programs were deployed: gifting products to creators for organic content, sponsored collaborations ensuring on-brand messaging, and repurposing top-performing influencer content as paid assets.
AMT's platform automated creator sourcing, vetting, coordination, contracts, payments, and analytics, freeing Noshinku's team to focus on strategy and creative direction.
Hefter added: "We're a lean team…we had to see the impact…very quickly what's working."