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How AMT helped Noshinku scale ad production by 200% while lowering CPA by 60% — in five weeks
In just five weeks, AMT drove a 200% surge in Noshinku’s ad production and slashed CPA by 60%. By deploying influencer content, rapid creative testing, and ROAS-protected TikTok campaigns, AMT boosted conversions across Shopify, Target, and Amazon while elevating brand trust and recognition.
Noshinku, a premium hand sanitizer brand, found itself at a marketing crossroads. As pandemic-driven demand stabilized, the brand needed to evolve beyond its initial success. Noshinku aimed to reposition itself as a modern wellness and lifestyle brand—one that consumers associate with everyday sophistication rather than crisis-era necessity.
Noshinku set out to:
Noshinku optimized its product offering for a premium market. The sleek packaging and minimalist brand aesthetic translated beautifully to social media. Influencer marketing allowed the brand to bridge premium storytelling and social authenticity, helping Noshinku to:
“We tried to make hand sanitizer sexy, and that was a very tall order. We couldn't just tell people it was sexy. We had to show people it was sexy.” - Arie Hefter, CMO, Noshinku
Partnering with AMT allowed Noshinku to scale its influencer strategy across multiple formats. Noshinku launched three programs concurrently:
AMT integrated seamlessly into Noshinku’s marketing operations. Noshinku’s team kept working on expanding, while AMT’s AI took on:
The platform’s automation freed Noshinku’s team from manual campaign management, allowing them to focus on strategy and creative direction. AMT made performance and spend metrics easy to access, enabling Noshinku to quickly quantify ROI and identify winning content.
“We're a lean team. We're doing things at a very high efficiency and ROI… We had to be profitable from the get-go…we had to see the impact…we had to be able to measure it and we had to be able to understand very quickly what's working.” - Arie Hefter, CMO, Noshinku
Over five weeks, Noshinku transformed its influencer and paid media workflow into a data-driven growth engine. The campaign followed a three-phase structure:
From 110 creatives, 12 clear winners emerged. They shared a distinctive formula:
Top-performing creative characteristics:
Performance uplift:
Audience and funnel learnings:
Insight: Video-view-based retargeting audiences consistently outperformed pixel-only lookalikes, establishing a growing pool of high-value repeat buyers.
In just five weeks, Noshinku and AMT determined a repeatable, measurable scaling framework:
| Metric | Week 1 | Week 5 | Change |
|---|---|---|---|
| Daily ad spend | $50 | $150 | +200% |
| CPA | $101 | $40 | −60% |
| ROAS (GMV Max) | 0.90 | 1.31 | +45% |
| GMV Max CPA | $67 | $37 | −44% |
| Conversion rate | 0.7% | 1.9% | +171% |
| Remarketing ROAS | 0 | 2.3 | + |
| Returning customer LTV | - | +18% |
Noshinku discovered a reliable creative formula encompassing brand storytelling and performance marketing, allowing influencer content to serve as both community-building material and scalable paid media.
With AMT, Noshinku turned a labor-intensive influencer workflow into a streamlined, automated growth system. Noshinku plans to double its influencer marketing spend in the coming months and continue refining its creative formula to scale profitably across Shopify, Target, and Amazon.
Aspen & Arlo
