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Modash pricing starts at $199/mo (annual) with usage caps that raise the real cost. See full 2026 pricing, hidden fees, and 6 alternatives compared.
Modash is a discovery-first influencer marketing platform built around a database of 350M+ creator profiles across Instagram, TikTok, and YouTube. Founded in 2018 in Estonia, the platform serves brands like Google, Victoria's Secret, NordVPN, and Airbnb, with core strengths in influencer discovery, audience analytics, and fake follower detection.
Unlike platforms such as Aspire.io and CreatorIQ that keep their pricing behind sales calls, Modash publishes its pricing openly. That transparency is genuinely refreshing in a market where "request a demo" often means weeks of sales conversations before you see a number. Modash manages influencer campaigns from discovery to reporting, and all Modash plans include core discovery, CRM, tracking, and outreach capabilities.
That said, Modash is discovery-first by design. Its audience demographics filters, credibility scoring, and AI-powered search are excellent for finding and vetting the right creators. But when your influencer marketing program needs full campaign workflow management, from contracts through creator payments and content rights, Modash's feature set thins out compared to full-workflow platforms like AMT.
The platform covers the entire process of creator search and audience analysis well. Where teams typically hit friction is in scaling outreach, managing influencer partnerships at volume, and handling the operational side of an entire influencer program without supplementing with external tools.
Modash pricing is structured across three tiers, ranging from $199/month to custom enterprise pricing, based on team size and campaign scale. All plans include the core discovery engine, relationship management CRM, creator tracking, and influencer outreach tools. There are no setup or onboarding fees on any plan, which is a genuine advantage compared to platforms like Aspire.io that sometimes layer in implementation costs.
Modash pricing starts at $199/month on annual billing. The Performance plan costs $499/month on annual billing. Enterprise pricing starts at approximately $14,700 per year.
| Feature | Essentials | Performance | Enterprise |
|---|---|---|---|
| Monthly billing | $299/month | $599/month | Custom |
| Annual billing | $199/mo ($2,388/yr) | $499/mo ($5,988/yr) | ~$14,700/yr |
| Team seats | 2 | 5 | Custom |
| Profile analyses/mo | 300 | 800 | Custom |
| Email unlocks/mo | 150 | 400 | Custom |
| Tracked creators | 100 | 250 | Custom |
| Shopify integration | Yes | Yes | Yes |
| Content downloads | No | Yes | Yes |
| Creator payments | Limited | $10k/yr at 0% fee | $100k/yr at 0% fee |
| API/SSO access | No | No | Yes |
Annual billing saves $1,200 compared to monthly billing across both standard plans. That $100/month difference adds up, so monthly plans make sense only if you need short-term flexibility.
Modash includes native Shopify integration across all tiers, which is notable for e-commerce brands running gifting campaigns or affiliate tracking through their store. The Essentials plan supports up to 100 creators for tracking purposes, while Performance expands that to 250.
Modash offers a 14-day free trial with full feature access and no credit card required. The trial includes 20 profile views, 6 email unlocks, and the ability to track up to 10 creators. It is enough to test the influencer search experience and evaluate audience quality data, but not enough to run a real campaign or build a meaningful prospect list.
Modash allows plan upgrades and downgrades as needs change, and annual subscriptions offer meaningful discounts compared to monthly billing. Invoice and bank transfer options are available for annual plans, while monthly plans require a credit card.
Modash deserves credit for publishing its pricing transparently. But the three-box pricing page hides usage caps that determine your real cost. Here is where the numbers get uncomfortable for growing teams.
The 300 profile analyses per month on Essentials is the constraint that bites first for discovery-heavy teams. If you are building prospect lists across multiple campaigns, vetting creators for audience demographics and engagement metrics, and comparing similar creators in a niche, 300 opens disappears fast. Even Performance's 800/month limit can feel tight for teams running multiple influencer marketing efforts simultaneously.
These limits do not roll over. Unused credits expire at each billing cycle. Hit your cap mid-month, and your influencer discovery workflow stops until the next cycle, or you upgrade.
Essentials includes 150 email unlocks per month. If your strategy depends on high-volume influencer outreach to find creators who actually respond, that number constrains you quickly. Performance raises it to 400, but brands managing large-scale creator collaborations still find this limiting. Automated outreach tools streamline influencer communication, but only if you have enough unlocked contacts to feed them.
Modash's creator payments feature includes tiered commission thresholds that are easy to miss. On the Performance plan, payouts up to $10,000/year carry a 0% fee. Above that threshold, Modash charges a 5% fee on every dollar over. For Enterprise, the 0% threshold rises to $100,000/year before the 5% kicks in.
For brands running substantial influencer payments through the platform, that 5% adds real cost. A brand paying $50,000/year to creators on Performance would pay $2,000 in overage fees on top of their subscription.
Essentials includes only 2 team seats. Performance gets 5. For marketing agencies or growing brand teams where multiple people need access for campaign management, managing influencers, or performance tracking, seat limits can force an upgrade even if your usage of profiles and emails is well within cap.
The pattern reviewers consistently describe: a team signs up for Essentials expecting $199/month, hits the 300 profile analysis cap by week three, runs out of email unlocks for outreach, and faces a mid-cycle upgrade to Performance at $499/month. The transparent pricing is real, but the effective cost depends entirely on how aggressively you use the discovery and outreach features.
For context on how influencer marketing platform pricing works across the market, usage-based models like Modash's are increasingly common, but the specific cap levels matter enormously.
Yes. Modash includes fake follower detection and audience quality analysis across all creator profiles in its database. The platform uses machine learning and network graph analysis to evaluate audience authenticity, examining signals like profile completeness, follower-to-following ratios, account age, posting frequency, and growth pattern anomalies.
Rather than providing a single "fake follower percentage," Modash breaks audiences into granular categories: real people, notable followers, real mass followers, suspicious mass followers, and suspicious accounts. This detailed analytics approach gives brands meaningful data points for evaluating creator performance potential before committing budget.
HypeAuditor focuses primarily on audience auditing and fraud detection as its core product. Modash bundles this capability into its broader discovery platform, which means you get audience analysis alongside creator search, demographic filtering, and engagement metrics rather than paying separately for an analytics-only tool.
Fake-follower rates vary widely by niche and creator size, and most brands set a threshold (commonly around 25%) below which they are comfortable working with a creator, paired with a healthy engagement rate. Modash's granular breakdown is designed to support exactly that kind of judgment.
| Platform | Best for | Discovery | Full workflow | Payments | Starting price | Free trial |
|---|---|---|---|---|---|---|
| AMT | Full-workflow creator marketing | Yes | Yes | Yes | $399/month | Demo |
| Modash | Discovery + analytics | Yes | Partial | Limited | $199/monthd | 14-day free |
| GRIN | E-commerce CRM | Yes | Yes | Yes | $399/mo (Lite) | Demo |
| CreatorIQ | Enterprise infrastructure | Yes | Yes | Yes | ~$30,000/yr | Demo |
| Upfluence | Mid-market discovery + CRM | Yes | Partial | Yes | ~$478/mo | Demo |
| HypeAuditor | Analytics + fraud detection | Yes | No | No | ~$299/month | 7-day free |
| Collabstr | Creator marketplace | Limited | No | Yes | 10% commission | Free signup |
The "Full workflow" column is where Modash's positioning becomes clear. Modash lacks full lifecycle management for influencer campaigns. It is excellent for the front end of the funnel: finding creators, analyzing audience demographics, evaluating audience quality. But for the complete campaign workflow, from contract coordination through content approval, usage rights, payments, and campaign reporting, you need either supplementary tools or a platform built for end-to-end execution.
AMT is built as an AI-native, full-workflow platform that covers the entire process from creator discovery through payments and performance analytics. Where Modash is discovery-first with workflow features layered on, AMT starts from the assumption that brands need the full campaign lifecycle in one system.
The Creator Discovery plan starts at $399/month for 250 approved creators monthly, with no usage caps on discovery itself. The Shopify Growth plan runs $1,599/month for brands focused on scaling e-commerce creator programs, and Enterprise Scale pricing is available on request. Annual billing offers 20% off across all plans.
AMT's Creator Discovery Agent uses AI-powered creator matching to source and vet creators automatically. The platform handles campaign setup, deliverable negotiation, contract coordination, creator content tracking, and campaign data exports without the profile analysis caps that constrain Modash's lower tiers. For teams running high-volume creator campaigns, AMT enables scaling without increasing internal headcount.
The core difference: Modash charges based on how many profiles you analyze and emails you unlock. AMT charges based on approved creators, meaning your discovery and research volume is not capped. For discovery-heavy teams that found Modash's 300 profile/month ceiling frustrating, this distinction matters. If your team needs to manage campaigns from first contact through final payment and reporting, AMT is the direct full-workflow alternative.
GRIN integrates directly with Shopify and WooCommerce, making it a strong choice for e-commerce brands that need product gifting, product seeding, and affiliate tracking tied directly to their storefront. Its public Lite tier starts at $399/month month-to-month, while enterprise plans run around $2,500/month on annual contracts, a significant step up from Modash's entry point.
GRIN's strength is in creator relationship management and product fulfillment logistics. It handles the operational complexity of shipping products to creators, tracking content delivery, and measuring sales attribution. For brands where product seeding is central to their influencer program, GRIN's e-commerce integrations offer depth that Modash's Shopify integration does not match.
The trade-off: GRIN's higher tiers are quote-only, there can be a steep learning curve for setup, and smaller teams may find the platform over-built for their needs. Check GRIN alternatives for a fuller comparison.
CreatorIQ is designed for enterprise-level influencer marketing needs, with custom pricing that reportedly starts around $30,000 annually (median closer to $39,250). It serves global enterprise brands that need compliance capabilities, multi-team workflow management, complex campaign reporting, and integration with internal systems.
For teams evaluating CreatorIQ pricing, the platform makes sense when you need API-level integration with existing marketing stacks, global coverage across dozens of markets, and governance features for brand safety across large organizations. It is overkill for mid-market brands, and the lack of published pricing creates the exact transparency problem that Modash solves at its tier.
Upfluence supports affiliate management alongside influencer discovery, combining creator search with campaign management features and ambassador programs. Reported pricing starts around $478/month for a single module, with full multi-module configurations running higher and a 12-month contract required.
Upfluence's search functionality includes finding creators within your existing customer base, which is useful for brands building ambassador programs from authentic customers. The platform provides a CRM for relationship management and supports discount codes, promo codes, and revenue tracking for affiliate-style influencer partnerships. See Upfluence alternatives for detailed comparisons.
HypeAuditor focuses primarily on audience auditing and fraud detection, with reported pricing starting around $299/month. It analyzes audience demographics and detects fraud with deep data capabilities that rival or exceed Modash's audience quality scoring.
The limitation: HypeAuditor offers limited campaign management and workflow features. It is an analytics and research tool, not a platform for managing influencers or running campaigns. Brands often pair HypeAuditor with a separate campaign management platform, which adds cost and complexity. For teams that only need detailed analytics and data points on creator audiences, it is a strong option. For anything beyond research, you will need additional tools.
Collabstr operates as a direct creator marketplace with a 10% platform commission model rather than subscription pricing. It is a self-serve option for small campaigns, one-off creator collaborations, and brands testing influencer marketing without committing to monthly plans.
The trade-off is significant: limited discovery tools compared to database platforms like Modash, no campaign management features, and minimal performance tracking. Collabstr works for brands making occasional creator purchases but cannot support a structured influencer program at scale.
The right platform depends on where your team sits in the influencer marketing maturity curve and what bottleneck you are solving.
If your primary need is creator search, audience analysis, and vetting influencer profiles before outreach happens elsewhere, Modash or HypeAuditor deliver strong value. Modash's 350M+ database with AI search and filters makes it one of the most comprehensive influencer search tools available. The Essentials plan works for teams analyzing fewer than 300 creators per month who handle outreach and campaign management through other systems.
If you need to manage the entire lifecycle, from creator discovery through campaign setup, content approval, creator payments, and campaign performance tracking, a full-workflow platform eliminates the tool-stacking that Modash's discovery-first model requires. AMT provides AI-native automation across the whole lifecycle, while GRIN focuses specifically on e-commerce product seeding workflows.
Platforms with end-to-end capability let you track campaign performance, track sales, and attribute revenue without exporting data between systems, centralizing communications and contracts in one place.
Enterprise brands needing compliance, SSO, API integration with internal systems, and global coverage should evaluate CreatorIQ for governance-heavy requirements or Modash Enterprise for teams whose primary need remains discovery at scale.
Start with what you can afford and what constraint you are solving. A two-person team doing 100 creator analyses per month gets real value from Modash Essentials at $199/month. A five-person team running 250+ creators through discovery, outreach, contracts, and payments will find AMT's $399/month Creator Discovery plan more cost-effective than Modash Performance at $499/month, because the workflow is end-to-end rather than discovery-capped.
Seat limits impact this calculation directly. If your team has 4 people, Essentials is already insufficient on seats alone, regardless of usage. Factor in the cost of supplementary tools for campaign management that Modash does not cover, and the effective price of a "Modash plus other tools" stack often exceeds a single full-workflow platform.
For benchmarks on what to budget for influencer rates and program costs, factor platform fees alongside creator compensation to get an accurate total cost picture.
See full-workflow creator marketing in action.
Modash is genuinely good at what it does. The 350M+ database, audience quality scoring, and transparent pricing make it one of the best influencer discovery tools on the market. For teams whose primary challenge is finding the right creators and analyzing audience demographics, it delivers.
But discovery is one stage of the influencer marketing lifecycle. Modash provides tools for deliverable negotiation and contract coordination, and the platform automates outreach and personalized communication, but reviews consistently note that it is thinner on the operational side: contracts, content rights, scaled campaign reporting, and user-generated content management.
If your team is ready to consolidate discovery, outreach, contracts, content tracking, creator payments, and performance analytics into a single platform, book a demo with AMT to see how AI-native creator marketing works end-to-end. Or start directly with the Creator Discovery plan at $399/month and 250 approved creators to experience full-workflow execution without usage caps on discovery.
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