700+
Creators live in 1 month
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Creators contacted
4.1x ROAS
Through creators
“Lyra got us over 700 pieces of content live for our US launch. Personalized follow-ups were game-changing.”
Laura Donadio
Global Head of Influencer Marketing, Wild
Challenge
How do we break through the noise when launching a new market?
Wild had already built a loyal following in Europe with its eco-friendly, refillable deodorants, but venturing into the saturated US market presented a multifaceted challenge. In a landscape dominated by established personal care brands, capturing consumer attention required more than just a great product—it demanded a clear and resonant sustainability message. Wild needed to rapidly establish credibility, differentiate itself from the competition, and convince a new audience that its eco-friendly approach was not only innovative but also indispensable.
Moreover, scaling influencer outreach quickly without sacrificing authenticity was a critical hurdle. The team had to engage hundreds of creators in a compressed timeframe, ensuring that each interaction felt genuine and aligned with Wild’s commitment to sustainability. This delicate balance between speed and personal connection was essential for securing a major retail launch and driving long-term growth in an unfamiliar market.
Solution
Using Lyra to reach thousands of creators in a month
To meet these challenges head-on, Wild partnered with Lyra, deploying an AI-driven solution that transformed its influencer marketing strategy. The advanced system streamlined the entire process—from discovering the right creators to managing personalized communications—enabling the brand to reach over 700 influencers in just 30 days. Lyra’s technology ensured that every message was tailored to resonate with individual creators while staying true to Wild’s eco-friendly ethos.
This solution not only accelerated the outreach process but also optimized every interaction for maximum impact. Key benefits included:
Automated Discovery & Vetting: Lyra’s AI rigorously scans social media platforms and influencer databases to identify creators whose content, audience demographics, and engagement align with Wild’s sustainability mission. This comprehensive process not only minimizes manual research but also ensures that every influencer selected is a genuine match for the brand’s values and target market.
Personalized Communication: Every influencer receives a tailored outreach message crafted by Lyra’s sophisticated language model. By analyzing previous collaborations, content style, and audience interests, the system generates communications that feel both highly personalized and authentic. This approach guarantees that the initial contact resonates deeply, laying the foundation for successful and lasting partnerships.
Real-Time Optimization & Campaign Management: Integrated performance dashboards offer immediate insights into key campaign metrics such as engagement rates, conversion metrics, and ROI. This real-time feedback enables Wild’s marketing team to dynamically adjust strategies, refine messaging, and reallocate resources, ensuring that every stage of the influencer outreach process is optimized for maximum impact.
“We knew our product could stand out, but we had to move fast and stay true to our mission. Lyra made it possible to do both.”
Results
Sustainable Growth and Measurable Impact
The results of the AI-powered influencer outreach were nothing short of transformative for Wild’s US debut. Within just one month, the campaign activated over 700 creators, generating an impressive wave of authentic content that resonated with American consumers. This rapid engagement directly contributed to a 4.1x return on ad spend, validating the efficiency and effectiveness of the approach.
Beyond the numbers, the campaign’s success was a key factor in securing a coveted launch in a leading US retail chain, establishing Wild’s presence in a competitive market. The initiative not only drove immediate visibility and sales but also set a scalable precedent for future market expansions. Wild’s experience demonstrates that combining AI with a commitment to authentic, sustainable messaging can create lasting, impactful results in even the most challenging market environments.
Here's the big picture:
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Creators live in 1 month
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Outreach emails sent
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Markets
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Languages
4.1x
ROAS
“Seeing how quickly we gained traction in the US has given us the confidence to expand our mission-driven model worldwide.”
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