45+
Partnerships on Launch Day
400,000+
Impressions on Instagram
$6
CPM
“We used to do internal influencer marketing manually. Lyra turned our entire workflow around—10x the influencers, at a fraction of the cost. They get the brand voice perfect and handle all negotiations, follow-ups, everything.”
Alexandre Galbiati
Head of Marketing, Neoplants
Challenge
How do we Enter a Competitive Market at Scale?
Neoplants, a pioneering biogeneered plant startup, set its sights on the US market to launch “Power Doks,” a breakthrough product aimed at environmentally conscious consumers. However, penetrating such a vast and competitive market demanded swift brand awareness, making influencer marketing a critical component of the launch strategy.
Yet the team soon realized the scale of the undertaking. Coordinating dozens of creators, ensuring consistent messaging, and managing countless negotiations all threatened to overwhelm Neoplants’ lean marketing department. Traditional manual outreach was simply too time-intensive, risking missed opportunities and slowing down the product’s debut. The key question became: How could Neoplants activate enough influencers, fast enough, to make a real splash—without compromising on authenticity or brand voice?
Solution
Using Lyra for AI-Driven Outreach and Negotiation
Determined to overcome these hurdles, Neoplants partnered with AMT to harness AI for influencer discovery, outreach, and management. AMT’s platform quickly identified creators who aligned with Neoplants’ mission, saving the marketing team weeks of manual research. More importantly, AMT’s AI seamlessly personalized every interaction, ensuring each influencer felt valued and understood.
Efficient Creator Vetting: AMT’s algorithm filtered through thousands of potential influencers, pinpointing those most likely to resonate with Neoplants’ environmentally conscious message.
Automated Negotiations: Instead of juggling endless email threads, Neoplants relied on AI to handle deal terms, follow-ups, and content approvals, drastically reducing human error and delays.
Consistent Brand Messaging: AMT’s system was trained on Neoplants’ brand guidelines, guaranteeing that each partnership highlighted the product’s unique biogeneering approach and eco-friendly benefits.
“One of the hardest things about a launch is getting all the creators to go live in a single day. It’s a ton of manual work to coordinate all that. Lyra did it all for us.”
Results
A High-Impact Launch with Minimal Manual Work
On launch day, Neoplants had 45 influencer partnerships live—an achievement that would have been nearly impossible under a traditional outreach model. These creators collectively drove over 400,000 impressions on Instagram alone, at an average cost of just $6 CPM. The exposure not only boosted immediate sales but also positioned Neoplants as an innovative force in sustainable consumer products.
Overall, the marketing team saved an estimated 20 weeks of full-time labor by automating time-consuming tasks. Freed from the burden of manual negotiations and follow-ups, Neoplants’ staff could focus on strategic initiatives, such as refining product messaging and preparing for future market expansions.
45
Influencer partnerships
400,000+
Impressions on Instagram
$6
CPM
20 weeks
Employee time saved
4.1x
ROAS
“AMT can get an incredible amount of work done without growing our internal headcount. I can’t wait to deepen our partnership with them”.
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