2,000+
Creators live in 1 month
7 markets
And 3 languages
5.8x ROAS
Through creators
"Lyra partners with 1000s of creators for us every month, in languages we couldn't otherwise support"
Rodrigo Aragao
CMO, Le Petit Lunetier
Challenge
How do we scale authenticity amidst rapid growth?
As Le Petit Lunetier began expanding its presence in Belgium and Switzerland, the marketing team recognized the need to drastically scale their influencer partnerships without compromising brand authenticity. Their signature French identity had to shine through in every negotiation and communication, yet relying on a small internal team meant resources were quickly stretched thin.
High-volume influencer outreach: Traditional approaches required extensive back-and-forth to identify, vet, and negotiate with potential collaborators. With plans to engage thousands of new influencers, the process threatened to overwhelm the team.
Maintaining a consistent brand voice: Le Petit Lunetier’s unique French style and messaging needed to be preserved in every interaction—especially important when targeting new markets like Belgium and Switzerland, where subtle differences in language and culture can make or break a partnership.
Reducing administrative burden: The team faced time-consuming tasks such as contract drafting, follow-ups, and campaign performance tracking. These responsibilities pulled them away from other strategic marketing initiatives, making it clear they needed a more efficient solution.
Solution
Using Lyra to outreach, partner and negotiate with creators
Le Petit Lunetier turned to AMT’s AI-driven negotiation technology for a scalable, efficient approach. AMT’s Large Language Model (LLM) was fine-tuned to handle the entire influencer engagement lifecycle, from sourcing and outreach to contract negotiation and real-time reporting.
AI-powered personalization: The LLM’s natural language capabilities allowed each message to reflect Le Petit Lunetier’s unique French flair. Influencers received customized communications that spoke directly to their style, audience, and region, ensuring higher response and conversion rates.
Streamlined workflows: The platform automated many of the repetitive tasks associated with influencer marketing. Once Le Petit Lunetier set their campaign parameters—budget, target audience, and brand guidelines—AMT’s system took over the heavy lifting of contacting, negotiating, and following up with influencers.
Seamless integration and reporting: AMT’s solution offered real-time dashboards, enabling the Le Petit Lunetier team to track progress, campaign metrics, and ROI at a glance. This visibility let them quickly pivot strategies or messaging as needed, without missing a beat in ongoing negotiations.
By combining AMT’s advanced AI capabilities with Le Petit Lunetier’s established brand strategy, the company successfully ramped up its influencer outreach while maintaining a cohesive and authentic French identity across new markets.
"Lyra handled creator sourcing, outreach, partnership management, and even reported on the content in pretty much real-time."
Results
Le Petit Lunetier’s Influencer Expansion Soars
With Lyra, Le Petit Lunetier rapidly transformed its influencer marketing strategy. In just one month, they secured hundreds of partnerships—all conducted seamlessly in French—while freeing up crucial internal resources. This streamlined approach allowed the team to focus on bigger-picture brand growth and new market opportunities, without sacrificing the personal touch that defines their eyewear business.
Here's the big picture:
2,000+
Creators live in 1 month
100,000
Outreach emails sent
7
Markets
3
Languages
5.8x
ROAS
"It is insane how much work AMT can do so quickly"
Ready to scale from 1 → 1000+ creators
at the touch of a button?
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